To visit Biltmore is to cross the threshold into a world of hospitality, beauty, and comfort. This sensation lives on in the Biltmore For Your Home Collection, which provides consumers with total decorating solutions for their homes, inspired by the boundless beauty and exceptional craftsmanship embodied by George W. Vanderbilt’s Biltmore Estate. Tap into the power of the Biltmore For Your Home Brand.

• Biltmore For Your Home ads run in key consumer magazines selected for their readership demographics.
• A dedicated website for Biltmore For Your Home which contains a new retailer locator. This site is linked to the main Biltmore.com website, which draws more than 500,000 hits a month.
• Advertising on the grounds of Biltmore Estate in Ashville, N.C., which draws more than 1 million visitors annually.
• The Biltmore brand in general, including Biltmore For Your Home products, are featured in a new custom magazine published twice a year and mailed to 200,000-targeted households.
• Brand awareness generated by Biltmore-for the estate, the Inn on Biltmore Estate, and Biltmore Wines. Efforts include broad-based public relations and consumer advertising in magazines, TV, and radio, outdoor, direct mail, web site, and e-mail newsletters.