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Brand Programs Services
Sales Team Trade
Shows P.O.P.. and Downloads
Current Biltmore Plants
To visit Biltmore is to cross the threshold into a world of hospitality, beauty,
and comfort. This sensation lives on in the Biltmore For Your Home Collection,
which provides consumers with total decorating solutions for their homes,
inspired by the boundless beauty and exceptional craftsmanship embodied by
George W. Vanderbilt’s Biltmore Estate. Tap into the power of the Biltmore For
Your Home Brand.
- Biltmore For Your Home ads run in key consumer magazines selected for their
readership demographics.
- A dedicated website for
Biltmore For Your Home which contains a new retailer locator. This site is
linked to the main Biltmore.com website, which draws more than 500,000 hits a
month.
- Advertising on the grounds of Biltmore Estate in Ashville, N.C., which draws
more than 1 million visitors annually.
- The Biltmore brand in general, including Biltmore For Your Home products, are
featured in a new custom magazine published twice a year and mailed to
200,000-targeted households.
- Brand awareness generated by Biltmore-for the estate, the Inn on Biltmore
Estate, and Biltmore Wines. Efforts include broad-based public relations and
consumer advertising in magazines, TV, and radio, outdoor, direct mail, web
site, and e-mail newsletters.
Click here for P.O.P. and Downloads
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"The Biltmore Collection has been great for us! This was our first year and we posted The Biltmore Collection in our newsletter; we pushed it pretty hard. We plan on doing this again next year as well."
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Scott McAdam,
McAdam Landscape
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